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Publishing Resources

We've collected a series of articles, links and other resources, designed to help educate new publishers to the ins and outs of the business—from pre-launch planning to managing the production of your magazine. Canyon Media believes that a well-informed prospect is a better prospect and we want to share some of our expertise. Below is a list of topics in this section. You can either click on each article link below, to see the full article, or scroll down to read an intoduction for each article:       The Key to Launching a Successful Magazine       Getting Your Magazine on Newsstands       About UPC Codes       Managing Content       Estimating the Cost of Design       Magazine Industry Glossary       Estimating the Cost of Print Production       Putting Together a Media Kit (coming soon)       The Key to Launching a Successful Magazine For many, starting a magazine can be the most exciting thing they’ve ever done and, at the same time, the scariest thing they could possibly imagine. It starts with a great idea—a kernel—a concept that will surely make the world take notice because the concept is new and different and because the world has been waiting for something like this. This is the exciting part. It's the vision. Prospective publishers can see in their minds how the world will, with open arms, happily accept this new magazine. After the initial romance begins to fade, however, many realize there's a lot of work involved.... Read Entire Story    Back to Top Getting Your Magazine on Newsstands There are many benefits to selling your magazine on newsstands. Publishers should not expect to profit on newsstand sales—these sales basically generate revenue roughly equal to your production and distribution costs. However, you can expect newstsand sales to increase your total distribution, which justifies your advertising rates and helps demonstrate to advertisiers the strength of your brand. In addition, newsstand sales should ultimately result in more subscriptions, larger distribution, more revenues and justification for raising your advertsing rates. So, it's a no-brainer. If your publication is of interest to the general public, getting on national and/or regional newsstands is a must. But where do you start? My first recommendation.... Read Entire Story    Back to Top About UPC Codes UPCs, or Universal Product Codes, are used to generate the printed bar codes used on the covers of magazines and hundreds of other retail products. UPCs enable retailers to identify your product and price when scanned during checkout, and automate the task of inventory control. Like Web site domain names, UPCs are governed and managed by one organization, to ensure that that no two manufacturers (or publishers) have the same code.... Read Entire Story    Back to Top Managing Content Publishing a magazine involves keeping track of potentially hundreds of separate content components including stories, photos, advertisements and other graphics. This can be a very challenging task. As content comes in from a sources, is revised and sent back and forth to your designers and/or editors for more revisions—it is very important to keep in control. Problems that can occur include publishing wrong or outdated versions of the content, forgetting to get the content in and scrambling to do so at the last minute, changing a design because hi=resolution versions of images were never requested nor received, etc....  Read Entire Story    Back to Top Estimating the Cost of Design The biggest question we recieve from prospects and clients is in regards to what the cost will be for the design of a new magazine, redesign of an existing publication, and/or production design for a publication. We've researched our competitors' pricing and have found pricing all over the map. This makes it very difficult to determin what your cost will be. This article will help you get a rough idea of what these costs will be. I believe that, by giving you this information up front, you will be better prepared to take the next step.... Read Entire Story    Back to Top Magazine Industry Glossary We've put together a glossary edited to include relevant terms for publishers, as they relate to design, editorial, print production and other industry topics. See Glossary    Back to Top Estimating the Cost of Print Production Your business plan is an essential tool in preparing for the launch of a new magazine. As you set your budget, one of the most significant budget items will be print production. If you've never dealt with printers before, there are many things you will need to learn, including a huge glossary of industry terms as well as the process of getting your job printed. Read Entire Story    Back to Top Putting Together a Media Kit Canyon Media has created dozens of media kits for clients. This article is coming soon and will help you understand what you need to include in your kit and how to use it. Come back soon, or email us and we'll notify you when the article is posted. Back to Top

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